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SKOPOS conducts telephone interviews using the in-house CATI Studio (Computer Assisted or Aided Telephone Interviewing) since 1999, according to the client brief and study.
Our specially trained staff conducts interviews and telephone surveys for our clients at 50 interviewer work stations.
Telephone interviews - Important in Market Research
CATI interviews are a proven standard survey method of traditional market research and are particularly suitable for:
- highly standardized interviews,
- interviews with complex quotations, which are continuously checked by the system,
- studies with difficult target groups, which can be contacted cost-effective and goal-oriented using CATI and
- surveys that would not be possible or only with restrictions using the traditional paper-and-pencil method because of the complex filter guide * Studies with a very small and well-defined gross sample, since the system records the reaction to any established contact and allocates telephone numbers again to individual work stations after pre-defined time intervals.
In addition, open ended questions can also be part of a telephone survey.
Telephone interviews compared to face-to-face interviews
Since many years, telephone interviews have greater significance for the market and communication research compared to face-to-face interviews.
The advantages of telephone interviews are:
- shorter field times,
- lower costs,
- better interviewer control and
- a higher utilization of the sample with more frequent contact attempts.
They also offer the opportunity to optimize the survey instrument during field work.
SKOPOS CATI interviewers have undergone a systematic selection process and receive a comprehensive initial training for telephone surveys. We value long-term commitment of our interviewers to ensure a high level of quality in the CATI studio and ensure this through individual training of the team amongst other things.
CATI Studio - CATI surveys - Telephone surveys - Interviews by telephone
SKOPOS - Your competent partner for telephone surveys. Draw on our years of experience in telephone interviews and use the insights gained to achieve your business goals.
More Informations:
Telephone survey - the Advantage of the CATI-Interview
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