|
SKOPOS Car Clinic is a special type of product testing for automotive market research.
Vehicles in various development stages - from the first clay model to the running prototype to the point of market-ready vehicle - will be tested by the target group, where several vehicles can be tested comparatively. Subsequently, the subjective perceptions and assessments of participants regarding the tested vehicles are queried.
The Car Clinic will ensure that conditions are as constant, or “clinical”, as possible so that all participants receive identical stimuli.
Depending on the problem an indoor test (Static Car Clinic) is selected or road tests are carried out with participants under simulated conditions (Dynamic Car Clinic).
The Car Clinic SKOPOS can be used profitably:
- For permanent development assistance / accompaniment
- To evaluate the customer and the user acceptance
- To gain information about the exact positioning in the market
- For the strengths / weaknesses analysis of the product
- For the strengths / weaknesses analysis of competitive products
- For the evaluation of operating problems, which only occur after launch
- For matching demand and reality: Does the product catches on with the customer as intended?
- As a benchmark with competitors: What's does my product have that others don’t have? And what do the others have that our product doesn’t have?
Through the targeted use of the SKOPOS Car Clinic aberrations can be detected early and bad investments can therefore be avoided. It also provides insights in the planning of future technologies and their application potentials.
|
