Transport

In the field of transport research SKOPOS operates primarily for companies in the (semi-) public passenger transport by rail. In this industry, the environment has dramatically changed since the mid-90s.

The competition in the market increases. Domestic flights are getting cheaper and are often a price and time attractive alternative. In local and regional services, there are a multitude of private vendors that compete with the public service. The service feature of companies is of increasing importance.

The main aim for companies is to retain customers and to gain new ones. Here, the customer expectations for comfort, performance and price encounter the economic considerations of the provider and it is important to create a workable balance. At the same time the use of new media in the areas of information and distribution play an increasingly important role.

The SKOPOS team ‘Transport’ supports you in all phases of the research process. We have extensive research experience with the central issues in the industry:

• Pricing - as a core component of many studies,
• Customer needs in terms of obtaining information, ticket purchase and product,
• Review of service quality based on mystery shopping and mystery riding, and
• General mobility behavior of customers.

We will also advise you after completion of the study - for example in the development of new strategies that can be derived from the research results, or analyze the collected data again in the light of new findings.

What does SKOPOS offer?
SKOPOS offers a comprehensive suite of market research solutions, which we use for your individual needs. Our customers appreciate our service. More information on our pool of methods and research areas can be found here.

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