Pharmaceutical Industry

The cost of developing a new drug until launch are indicated by the industry with approximately $ 800 million and have increased steadily in recent decades.

In view of this investment there is a great need for methods and information

• Reduce development costs and early identification of substances with limited market opportunities and eliminating these from the R&D portfolio,
• Reduce the time to market new produts,
• Optimize the communication of the USP of the new product from the beginning
• And, ultimately, increasing shareholder and stakeholder value of the company.

SKOPOS offers tried and tested procedures for each phase in the product life cycle.

Based on our expertise and market competence in the pharmaceutical industry, we fit the research design to the particular task. Our study results provide a rational basis for company-internal consensus and development of constructive solutions that give consideration to both the interests of marketing as well as the needs of other departments (development, medicine, production). In doing so we are on your side when it comes to key development and marketing decisions.

In the health sector, SKOPOS advises and supports national and international providers of products and services in all aspects of the

• Market assessment / market potential identification for new products and services,
• Market-oriented "stop / go" decisions for further development of new substances,
• Launch preparation for a new product (positioning, concept testing, trademark selection, optimization of price and communication elements),
• Examining the market acceptance after the launch (knowledge, use, image); assessment of the success of product variants / extensions of indication and
• Effectiveness analysis for communication activities such as sales, conferences, websites, written information (ads, mailings, supply material for medical representatives).

Thereby, a wide range of established as well as innovative pharmaceutical market research methods are used.

Our employees in the SKOPOS team ‘Pharmaceutical Industry’ have successfully conducted a variety of market research projects in nearly all major therapeutic areas during their professional career.

What does SKOPOS offer?
SKOPOS offers a comprehensive suite of market research solutions, which we use for your individual needs. Our customers appreciate our service. More information on our pool of methods and research areas can be found here.

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