Media

The increasing digitalization of media leads to strong shifts in the media industry. Advertising expenses are moving increasingly into the online world, customer magazines are replaced by electronic newsletters.

At the same time the recipients are facing a growing and increasingly flexible information and entertainment offer. You can select more freely from the media offer and actively determine your own optimal mix of information and entertainment. It is therefore increasingly important to create custom-fit offers, which ensure customer loyalty and to use advertising as effectively as possible. The time of mass media dominating the information market seems over, given the trend towards one-to-one marketing.

The SKOPOS team ‘Media’ supports the media industry with customized research. If you want to know, for example,

• what coverage does my offer achieve,
• are my services tailored to target groups,
• what effect does my existing/planned offer achieve or
• is the internet presence established functionally and easy to use,

then we tailor the study to your specific questions and requirements.

Market research for the media industry - media research - covers a broad spectrum. Clients of SKOPOS are media companies, publishers and broadcasters. In addition, SKOPOS conducts research commissioned by media planners, advertising agencies and advertisers. Also the industry intentionally uses classical and modern media designs, which are subject of our research.

What does SKOPOS offer?
SKOPOS offers a comprehensive suite of market research solutions, which we use for your individual needs. Our customers appreciate our service. More information on our pool of methods and research areas can be found here.

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